Lead Generation - Setting Yourself Apart From The Competition with UVP's Part 3

Real estate is a highly competitive industry. That’s one of the great things about it. The high competition often brings out the best we have to offer. To prevent your agency from being swallowed up by the crowd, it’s important to set yourself apart. Whether you’re a rookie agency or a real estate veteran, a unique value proposition (UVP) will anchor your brokerage against the competition and show customers why you’re their best choice.

Identify what your agency does best.

The first step to developing a UVP is determining your niche. What does your agency do better than others, and what is your business doing that competitors aren’t? Look internally, assess the skills of your team and take note of what assets strengthen your business. Maybe you have a great understanding of the internet real estate industry, or your automation software allows you more time to meet with clients. Your UVP will communicate these skills to your customers, making it crucial to identify them early in development.

Collect feedback from your clients.

After looking inside your agency, look for input from your market. Revisit the feedback you’ve received from customers. Perhaps you have raving testimonials from first-time buyers, customers looking to invest in a vacation home, or empty nesters trying to downsize to a smaller property. Consider reaching out  as well, asking them where they felt you were best able to help them. Collecting these statements will educate you on how your customers perceive your value and help identify your UVP.

Learn from your competition.

With your value and niche identified, it’s time to turn to your competition. Find the competitors in your market and review their own UVPs. It’s essential to your UVP that you know the UVPs of other agencies. If your UVP is too similar to a competitor, it may not be apparent to a customer what sets your company apart.

Focus your unique value proposition.

Finally, make sure your UVP is clear and concise. Here are some examples of strong UVPs:

●       I specialize in helping first-time buyers find a home that’s just right for them.

●       Real Estate has moved into the digital age; I can find the best house anywhere on the internet.

●       1 on 1 meetings never go out of style; I make sure I’m always available to sit down with a client.

Your UVP should tell your clients about the nature of your business. By keeping your UVP short, focused, and easy to remember, past clients will share it with friends and family looking for an agent.

Real estate is a competitive industry, but that challenge is what we love about it. A competitive environment pushes us to be our best, forces us to get creative, and delivers the best experiences for our customers. Our unique value propositions reflect that, showing our customers what we’re skilled at and what sets our agency apart from the competition.

For more information on building your UVP and tips on improving your business, head over to Real Agent Pro to access all of our educational content. Follow our social media, subscribe to our YouTube channel, and visit our Facebook page to register for our weekly webinars.

If you have any questions or want to learn more, be sure to get in touch with one of our Real Estate Success Agents.