Converting Real Estate Leads | Real Agent Pro - The Caruana Group

As the real estate industry continues to accommodate the growing number of online shoppers, the importance of developing those leads into conversions has increased. While the conversion process can be difficult, the monetary value of closing solid leads far outweighs the challenge of acquiring them. To help realtors better themselves and turn more leads into conversions, Real Agent Pro is educating agents on the best business practices they should be incorporating if they want to generate more lead conversion.

Time is of the Essence

Relators should always have a mindset of, “My leads are communicating with my competition. If I don’t close, someone else will.” Since agents are 80% more likely to make contact if realtors reach out immediately, realtors need to respond to leads as soon as possible. Of course, not every lead will be secured right away. Therefore, realtors must be sure to follow up over the next several days though, text, email, and especially by phone. The value of a person to person conversation will not go unnoticed with your leads and the rapport you will develop is crucial to the conversion of your lead. Persistence on a hesitant lead is exactly what is needed to secure it. Letting a lead cool off too much is a surefire way to lose it, so be sure to act quickly.

Their Real Estate Resource

While it is important for realtors to stay in contact with their leads, it is equally important that they don’t become a nuisance. When following up on a lead, realtors must be informative, knowing the lead’s needs and what they are looking for in a property. Don’t inconvenience them with information that doesn’t pertain to their goals; be an educator. Show them properties in areas that match their interests. Provide industry tips, local news, plug your blog where additional information can be found at their leisure. If you foresee issues, make your leads aware of them ahead of time. Not only will this show your leads that you understand their needs, but that you clearly know understand the industry. By being their one resource for everything real estate, your leads will be more willing to let you assist them on the home buying journey.

Those Who Fail to Prepare, Prepare to Fail

While communication via email, text or phone call is vital to converting your leads, making sure you go into communications with a game plan is just as critical to your success. Have questions for your leads prepared and be equally prepared to answer their questions. Know your sales pitch, as having it memorized will make you more comfortable and confident. Greater confidence in your delivery will translate positively in your communication, making your leads more confident in you. Additionally, make sure you have time allotted for calls. You won’t know if your call will be 5 minutes or 30, making it important that you carve out enough time in your schedule for the lengthiest potential conversation. Subsequently, be sure to make the most of your communication by not only conveying the quality of your listings, but also your quality as an agent. Making sure your leads understand your value as an agent, in tandem with the value of your properties, will make them more likely to choose you over the competition.

Organization Sensation

Out of all these tips the best way to convert leads is to be organized. The best way to easily improve your organization is with customer relationship management (CRM) software and email automation. By using CRM you can categorize your leads into different tiers. For example, leads that are closer to the end of your marketing funnel, and leads that need more attention to improve their conversion potential. Once you have your leads organized, you can use email automation to handle the cooler leads that don’t need as much personal curation and can focus on finessing your higher priority leads. Outside of software and email automation, having a strong network or team of brokers can also be beneficial to your success. Allowing your team assist in acquiring leads and tend to those cooler leads, leaves you free to manage the leads ready to close. Without proper organization, realtors can easily become overwhelmed, distributing their focus to leads that are not in need of it and neglecting leads that are ready to convert.

With the online real estate market generating more potential leads than ever before, Realtors stand to benefit exponentially by turning these new leads into conversions. While converting leads can already prove to be a difficult art to master, Real Agent Pro hopes to assist agents by arming them with the knowledge they need to increase their conversions. Actions such as being quick to respond, being well educated in the real estate industry, being prepared to communicate that information effectively, and staying organized be teamwork or software, realtors can nurture more leads into solid conversions.

For more tips on how to improve your lead conversion, tune into Real Agent Pro to stay updated on our educational content. Check out and follow our social media, subscribe to our YouTube channel, and visit our Facebook page to register for our weekly webinars every Thursday. Interested in a more personal approach? Go to 10xmylisting.coms to schedule a one-on-one strategy session. If you have any questions or want to learn more, be sure to get in touch with one of our agents.