Optimizing Your Real Estate Website | Real Agent Pro - The Caruana Group

If you want to continue to succeed in the modern real estate world, you need to equip yourself for the virtual one. A well-developed website is crucial to your success in the real estate industry as it can quickly generate leads, improve company reputation, and increase conversions, making the internet work for you. Optimizing your website can seem like an overwhelming task, but fortunately, Real Agent Pro has done its homework. By following these tips, you can build a user-friendly site, with strong SEO, and filled with quality content that improves your real estate experience.

A Stunning First Impression

First impressions are crucial for the success of any business, and after guidance from ads or recommendations, most first impressions take place on your website. Your site is the first place potential customers will get acquainted with your business, making it crucial that your site is user-friendly and professional. If your website looks like it requires a sherpa to navigate, then potential consumers will get frustrated and move on to a different company. With web design being cheaper, easier, and more convenient than ever before, there is no excuse for not having a beautiful, intuitive website. If you don’t have the time to build one yourself, consider hiring a web designer. Investing in a professional looking site is well worth the leads it will attract, and won’t go unnoticed by visitors. Everyone says first impressions are the most important and the perception of your business is no exception.

Real Estate Optimization

Now that you’ve got your beautiful website up and running, the next thing you need to do is optimize it for search engines. SEO is how search engines like Google locate and rank your website. With poor SEO, search engines won’t be able to find your site, which is basically the equivalent of not even existing on the internet. To make sure your target market can find you easily, conduct research on relevant keywords, and find which ones pertain the most to the markets you want to access. Since real estate companies rely primarily on local business, implementing local keywords into page descriptions, videos, images, and blog posts will help your site get in front of the right eyes. To fully optimize keywords you’ll have to do some research or again, hire an expert. The value of proper SEO is unrivaled in today’s internet-focused industry, as it provides the foundation for virtual recognition.

Content Worth Consumption

With your professional site built, and optimized with your preferred keywords, it’s ready to be filled with content. When it comes to content creation, IDX indexes are unique real estate tools that are perfect for customers looking for property information. Use the IDX to inspire content for your specific properties page, as the index itself won’t impact SEO. Furthermore, starting a blog or YouTube channel is a great way to fill your site with content. This content will be strategically populated with keywords detectable by search engines, improving your site’s overall SEO.  When crafting content be wary of keyword overpopulation and copying competitors. This practice will end up hurting your standing, as search engines can recognize keyword crowding and identical content ranks poorly. It’s in your business’ best interest to develop, high quality, shareable content that naturally keeps your business top of mind and draws potential customers to your website.

Website optimization isn’t a one and done deal. It requires frequent maintenance since search algorithms are always changing. As the real estate industry continues to garner a larger share of internet traffic, your company website becomes even more vital to your business’s success. By creating a user-friendly website, optimizing your site for search engines and filling it with unique, engaging content, your real estate business can stand out from the crowd of mediocrity on the internet. With your optimized website, you can make the internet work for you, gathering warm leads, increasing your authority, and improving your conversions.

For more information on how to optimize your real estate company’s website, check out Real Agent Pro to stay updated on our educational content. Check out and follow our social media, subscribe to our YouTube channel, and visit our Facebook page to register for our weekly webinars. Want to speak to someone from our team directly? Go to www.10xmylistings.com to schedule a one-on-one strategy session. If you have any questions or want to learn more, the session will get you in touch with one of our professional advisors.